This week’s blog
is the 200th post I’ve cobbled together since starting this whole
blogging thing on June 23, 2010. It is hard to believe that almost five years
have elapsed. My father, a journalist in one of his many past lives, said
(paraphrasing), “See, the work of a weekly columnist is hard—it’s almost
impossible finding something pithy to say every week.” I can’t disagree, some
weeks I get nothing. But, here we are another week and another post. A toast—to
my post.
My little burg,
Walnut Creek, California is exploding. On a per acre basis there is more
development and construction happening in this town than most Bay Area
communities can even dream of.
The "New" Broadway Plaza |
Currently there
are more than a 1000 apartments under construction within and around the city
center. There are also numerous projects in the final stages of planning and
approval within this same envelope. Soon a massive retail and housing complex at
the regional BART transit station, after years of planning, “may” get underway.
In the secondary ring, one to two miles out, even more is under construction –
case in point a new Safeway retail complex. So much is under construction the
city is considering taking a breath and slowing down the approval process.
One of the
largest retail projects in the region is the rehabilitation and remodeling of
the Macerich Broadway Plaza retail center. This is a $250 million dollar
facelift with up to 300,000 square feet of new retail, restaurants, and
commercial uses. This will also include new multi-level parking garages and
more than 800 new parking stalls. When completed this overall retail mix will
be one of the Bay Area’s finest (and toniest) retail destinations.
The city itself
recently approved and funded almost a half million dollars worth of downtown
improvements. These will include pedestrian upgrades, weekly food and social
events, parklets (the new urban fad), and signage and supporting marketing
banners.
Every city's, no
matter how large or small, greatest concern should be its brand. We all know
what happens when this is neglected and falls apart, look at the Detroit brand
and the Oakland brand. In fact, look at the whole “rust belt.” It take years,
if ever, to recover from a failed urban brand. It is critical that the politicals
within a community support in every way they can the developers who are
building the housing, the retail, and the commercial uses. Their job is to keep the public side looking good and provide a safe welcoming environment. It takes
very few miscues in these days of instant communication to destroy years of
hard work.
Here is to
looking at 200 more blog posts. There is still much to write about considering
the strange world of electric cars, the California train to nowhere, silly
urban planning, and the always interesting housing market.
Stay Tuned . . .
. . . . .